Do you want to get paid less for any value you bring to your customer? Obviously not! Do you prefer to pay more for products than they are actually worth? Today Payless announce they are closing all their stores. I want us to step back too late November/December of last year (yes only a couple of months back) and take a look at what we can learn from the PayLess disaster to understand how we need to adapt to stay ahead of our customers. What do I think is the future of local retail?Could Amazon offer you /ride sharing as part of Amazon Prime? Is the battle for brands over private labels really a big issue? I chat about this and more with Tyler Kern on today’s MarketScale podcast. (function(p,l,a,y,e,r,s){if(p[y]) return;if(p[e]) return p[e]();s=l.createElement(a);l.head.appendChild((s.async=p[y]=true,s.src=r,s))}(window,document,'script','__btL','__btR','https://player.backtracks.fm/embedder.js'))A short interview by InRiverI had the privilege to sit down with the wonderful content team at InRiver to discuss revenue blind spots and my upcoming keynote at the InRiver PimPoint Summit on the 4th of April in Malmo Sweden, The post Does it Payless to pay less? appeared first on Bryan Eisenberg & Jeffrey Eisenberg. from https://www.bryaneisenberg.com/does-it-payless-to-pay-less/
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from Twitter https://twitter.com/MyDMEOnline from https://mydmeonline.blogspot.com/2019/02/24-ways-to-grow-your-social-media.html
from Twitter https://twitter.com/MyDMEOnline from https://mydmeonline.blogspot.com/2019/02/the-question-isnt-whether-you-do-social.html
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from Twitter https://twitter.com/MyDMEOnline from https://mydmeonline.blogspot.com/2019/02/top-3-digital-marketing-tips-to.html
from Twitter https://twitter.com/MyDMEOnline from https://mydmeonline.blogspot.com/2019/01/behind-every-successful-seo-strategy-is.html Our companies are nothing but the collection of action every one of our employees take. What beliefs do your employees have about the organizations goals and vision? In Alan Stein, Jr. new book Raise Your Game he quotes a famous Inc. magazine survey that first asked executives what percentage of their employees could name the company’s three top priorities. The executives guess 64%. When the researchers conducted the survey of the employees, the actual number was a sadly, only 2%.
It is vital for an organization to align their values and beliefs into an internal narrative that can be shared through the power of storytelling. When we left our agency almost a decade ago this is what we discovered was the trait that almost all of our past successful clients and students had continued to leverage in their careers. They mastered the ability to tell the story of their customer’s journey though their customers eyes in a way that made it empathetic and relevant for the whole organization. Today we lead workshops helping teams get in alignment. P.S. I had an opportunity to jump on a call with my friend Chris Brogan recently. During the conversation I made some bold predictions, I wonder what you think of them. The post Every Action is an Expression of Belief appeared first on Bryan Eisenberg & Jeffrey Eisenberg. from https://www.bryaneisenberg.com/every-action-is-an-expression-of-belief/ |